Cosentini: International Engineering Firm Gets a Contact Management Data Base Program

This 400-person international engineering firm wanted to increase its market share of health care projects in the New York Metro region's hospital market. We developed a contact management strategy, trained staff in software and telemarketing scripts and techniques, and worked with a principal and marketing/business development executive to develop a successful direct mail and telemarketing research campaign. (We developed the strategic positioning and marketing plan, but in-house staff implemented the plan.)

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