Fletcher Thompson -- Breaking Into Biotech and Higher Education Markets

This 125-staff architecture and engineering firm, the largest and oldest in Connecticut, wanted to assertively expand its services in two new markets: biotechnology / pharmaceutical and higher education.

We developed and implemented an aggressive marketing campaign using targeted direct mail (production of brochures and ongoing project information), telemarketing and one-to-one client meetings. We focused on building awareness of the firm's capabilities among 400 companies and colleges in the Mid-Atlantic region.

Results to date: four new clients, meetings with and RFPs from dozens of prospects, a researched contact management data base of hundreds of potential clients and individual decision makers who will be contacted in a planned communications program in the years ahead.
 

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